We are usually asked about:

How Does an SEO Campaign Help My Business?

Search engine optimization (SEO) is a complex process designed to improve your company’s position in Google rankings. With good SEO, your website will appear toward the top of the list every time a customer uses Google to search for specific keywords related to your business. This might not seem like an important factor if you’re used to getting customers through referrals and direct marketing campaigns, but SEO is an important strategy for today’s business world that has long-term benefits. As more and more consumers turn to the Internet to find the products and services they need, you need to be sure they can find you easily through a quick search.

Also, keep in mind that customers already trust Google. A high Google ranking allows you to borrow some of that trust because it suggests that your page is one of the most relevant websites for what the customer needs.

Why Do I Need a Blog?

There are several key benefits to having a blog. First, your search engine rankings are partially based on how often your website is updated. Search engines reward sites with fresh, relevant content—and a blog is one of the best ways to continually add new information to your site. However, a blog is also an important marketing tool in the sense that it brings in new readers and provides valuable content to your customers. Blogging might not seem that important at first, but it will be easy to see the immense value it provides once you’ve built up a substantial archive of posts that customers can refer to at any time.

Why Should I Invest in a Professional Website and Professional Marketing?

Your success is directly related to the quality of your website and marketing campaigns—and the quality of your website and marketing campaigns is directly related to the quality of the developers and marketers you work with. People with very little training can refer to themselves as web developers and SEO specialists, and unfortunately, many business owners believe them because the amateurs provide cheaper service. However, your company’s online marketing efforts will suffer in the long-term if you don’t invest in a professional website and marketing. The team at GWS is trained and experienced, which means that you’ll get real, measurable results when you work with us.

Why can't I find my Website in the search engines?

It is not in a day that a Website starts appearing in search engines. It takes a lot of time and effort to be anywhere in the search engines. Once your Website has been properly optimized and submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your Website in their directory. Also a lot depend on the type of keywords you are targeting. The Website will take a lot more time if targeting a highly competitive keyword in comparison to a regular keyword. How fast your Website is listed depends on each individual Search Engines database update schedule. Watch your server traffic logs for visiting spiders.

Why doesn't my Web site rank very well in the search engines?

Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:

  • Incorrect usage of the TITLE tag or no TITLE tag content or Too many occurences of the same word in a page (spamming)
  • Missing H1 and H2 heading tag content
  • Missing ALT tag content in your graphic links
  • No meaningful content in the first 250 characters on each page
  • No optimized content on pages
  • No InBound links

Also, you should always submit your web site to any search directories manually. Please do not use automated submission services.

I have implemented Internet marketing programs in the past, but they just were not very effective. What went wrong?

What may have happened is the Internet marketing programs were not targeted to the right markets. Or, it may be that the keywords optimized for your search engine marketing were not keywords that your target markets search for. Perhaps the e-mail marketing campaign was sent to the wrong markets. There can be any number of reasons, but the bottom line is that to implement an effective Internet marketing campaign, you must develop a targeted Internet marketing strategy.

What is search engine optimization (SEO)?

Search engine optimization or SEO is the process of constructing a website that the search engines will consider more important and relevant to a particular search phrase. Done correctly, a website that has been properly optimized should receive far higher levels of traffic through the search engines. It is time consuming and requires a high level of knowledge on how the search engines work.

What is a search engine optimizer?

A search engine optimizer is someone who studies the search engine algorithms and the Websites already at the top of the search engines in order to advise Website designers on the content, structure, linking strategies of a Website design. A good search engine optimizer will expect to see real improvements in a Websites search engine ranking within few weeks.

Why do I need to be in top 10 in Google Search Engine Results?

Research shows that people searching for a product or service rarely go beyond the first page or two of search engine results and obviously the higher up the list your website is, the more chance that users will choose your link as a best match for their needs. Being in the top 10 results for your chosen keyword searches is proven to increase web traffic to your website and because your website is exactly what it appears to be, your conversion rate of visitors into customers will be high.

Do you offer search engine optimization (SEO) and search engine marketing (SEM)?

Yes we do offer search engine optimization (SEO) and search engine marketing (SEM) solutions.

Didn’t find the answer?

If you feel that we have not answered your questions in the FAQs, we would love to hear from you personally. Please submit your questions in the form below.

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Testimonials:

  • GWS was hired by Aerospace Component Services to build our first e-commerce site and integrate it into our existing operating system. Due to our immediate need to begin testing the solution with our key customers, GWS was given 90 days to complete the project. By meeting our tight schedule, assisting our staff with innovative solutions, and having a solid understanding of business principles, GWS has proven to be a reliable e-Business resource for our company.
    Richard Anderson
    Claude Lauzon
    President
  • GWS has not only been a great service for us, they have taken a keen interest in our sales process. With their help, we have been able to get a greater understanding on how our customers not only come to us from search, but what role search plays on the overall steps that it takes to cultivate a customer relationship. Their ability and willingness to integrate with our systems and tracking has made them a really valued partner.
    Nicolas Blackriver
    Roman Godzich
    Director eMarketing
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    Richard Brown
    happy customer
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    Anna White
    photographer
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    Alex Green
    happy client
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Our skills:

Development 90%
WordPress 80%
Marketing 65%
Photography 58%

Key services:

Mobile App Development

GWS is the leading mobile development environment of choice for hundreds of thousands of developers. With more than 69,000 mobile applications deployed on 220,000,000 devices, GWS helps organizations get to the market 60% faster and achieve a significant competitive advantage.

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Social Media

Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. It is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. IMI has a proven team of social media experts and thought leaders that will take you through a step-by-step process to ensure that your social media campaign meets its objectives.

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WEB DEVELOPMENT / DESIGN

The foundation of any successful digital marketing campaign lies in the ability to convert traffic into conversions. Driving traffic to well-optimized websites and landing pages is the first step towards channeling leads through the conversion funnel. The best websites include a unique blend of creative design and conversion rate optimization best practices. This applies to both B2B and B2C websites and is critical for generating a positive return on ad spend and properly communicating your brand message.

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